Cookie Policy

Cookies are small text files placed on your device when you visit a website. They help the site remember your actions and preferences (such as login, language, or display settings) over time, so you don't have to re-enter them on every visit.

We also use similar technologies — local storage, pixels, and tracking scripts — which work like cookies. In this policy, "cookies" refers to all of these.

We group cookies into four categories based on their purpose. You can accept or reject each category (except strictly necessary) through our cookie banner.

2.1 Strictly necessary cookies

These cookies are essential for the website to function. Without them, core features like signing in or submitting forms wouldn't work. They don't require your consent because they're required to deliver the service you've requested.

Examples of what they do:

• Maintain your session while you use the site
• Remember your cookie preferences
• Protect against cross-site request forgery and other security threats
• Route traffic to the correct server

2.2 Analytics cookies

These help us understand how visitors use our website — which pages are popular, where users come from, where they drop off. The data is aggregated and used to improve the product. We only set these cookies if you give consent.

Services we use:

Amplitude — product analytics. Tracks page views, button clicks, scroll depth, form submissions, and the funnel through the website. Amplitude also enriches event data with approximate location based on your IP address (country and city level only) — we use this to understand which regions visitors come from. We do not collect your precise location.

Google Analytics 4 — web analytics. Tracks similar metrics as Amplitude, used as a backup and for advertising attribution.

These services may set cookies under names such as amp_*, _ga, _gid, _ga_*.

2.3 Advertising and conversion cookies

These help us measure the performance of our advertising campaigns and reach relevant audiences. We only set these if you give consent.

Services we use:

Meta Pixel (Facebook/Instagram) — measures conversions from Meta ads, allows us to retarget visitors with relevant ads on Facebook and Instagram.

Google Ads conversion tracking— measures conversions from Google search ads, enables remarketing on Google's network.

LinkedIn Insight Tag (planned) — measures conversions from LinkedIn ads.

These services may set cookies under names such as _fbp, fr, _gcl_au.

2.4 Functional cookies

These remember your preferences and choices to personalise your experience — such as language, region, or display settings. We only set these if you give consent.

Some cookies on our site are set by third parties (Amplitude, Google, Meta, LinkedIn). These third parties have their own privacy and cookie policies, which we recommend you review:

• Amplitude: amplitude.com/privacy
• Google: policies.google.com/privacy
• Meta: facebook.com/privacy/policy
• LinkedIn: linkedin.com/legal/privacy-policy

We don't control how third parties use the data they collect, but we only work with providers who comply with UK GDPR.

Under UK PECR (Privacy and Electronic Communications Regulations) and UK GDPR:

• Strictly necessary cookies— used without consent because they're essential
• All other cookies (analytics, advertising, functional) — only used with your explicit consent, which you provide via our cookie banner

5.1 Through our cookie banner

When you first visit career-shift.uk, you'll see a cookie banner with three options: accept all, reject all (except strictly necessary), or customise your choices by category. You can change your preferences at any time by clicking Cookie Settings in our website footer.

5.2 Through your browser

You can also manage cookies through your browser settings — block them, delete existing cookies, or be notified when one is set. Detailed instructions for each browser:

• Chrome: support.google.com/chrome/answer/95647
• Firefox: support.mozilla.org/kb/enable-and-disable-cookies-website-preferences
• Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
• Edge: support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge

Note: blocking strictly necessary cookies may break parts of the website (such as sign-in or form submission).

5.3 Through industry opt-out tools

You can opt out of advertising cookies from many providers at once via:

• Your Online Choices (EU): youronlinechoices.eu
• Network Advertising Initiative (US): optout.networkadvertising.org

Some browsers offer a "Do Not Track" feature. There is no industry standard for how websites should respond to this signal. Currently, we don't change our behaviour based on it — but you can use our cookie banner or browser controls to manage tracking on our site.

Through cookies and similar technologies, we may collect:

• Device and browser information (type, version, operating system, screen size)
• Approximate location (country, city — based on IP address)
• Pages viewed and time spent
• Referral source (which website or ad sent you to us)
• Interactions with the site (clicks, scrolls, form submissions)
• A randomly generated user ID (so we can recognise returning visits without identifying you personally)

This data is described in more detail in our Privacy Policy.

Different cookies are kept for different periods:

• Session cookies — deleted when you close your browser
• Persistent cookies — remain for a set period (typically up to 24 months)
• Analytics cookies (Amplitude, GA4) — typically 12–24 months
• Advertising cookies — typically 30–90 days

You can delete cookies at any time through your browser.

We may update this Cookie Policy from time to time — for example, when we add new tools or change how we use existing ones. The "Last updated" date at the top reflects the most recent version. Material changes will be communicated via a notice on our website or by email.

If you have any questions about how we use cookies:

Email: info@career-shift.uk

Service: Career Shift — career-shift.uk

For broader privacy questions, see our Privacy Policy.